Think of your email/SMS marketing efforts as baking a cake.

You have to put love into it.

If you’ve read any of my emails, you’ll know that I’m not always keen to the idea of hiring an agency.

As an agency owner myself, this might come across as massively IRONIC.

Reason #2: For you!

Yesterday I told you about how writing these emails almost every day benefits me.

Today’s concept is a bit simpler, but it’s a good one.

There are two main reasons I do this…

And a whole bunch of nuance within each reason.

Reason #1: For me.

Reason #2: For you.

I talk about the three pillars of Merchant Success a lot. They are Product-Market Fit (PMF), Merchant-Market Fit (MMF), and Product-Channel Fit (PCF).

The reason is that these are the ESSENTIAL ingredients that make up a successful eCom business.

The answer is: Every 90 days.

I had a student ask me how they can make their site look more “expensive”

That resonated with me for some reason.

This concept means that at EVERY customer touchpoint, you provide a unique, personalized, value-infused, detail-focused experience.

There are a ton of videos out there that show you how to calculate your CLV,

But for some reason, they all involve exporting orders and using spreadsheets.

“It is possible to commit ALL the mistakes and still win…That is not luck. That is Product-Market Fit.”

Simon Trafford, Star Trek fan