There is money in your list…
Think of your email/SMS marketing efforts as baking a cake.
You have to put love into it.
And you can’t expect every message you send to yield massive amounts of revenue,
Just like you can’t skip steps in baking and expect a perfect cake as the end result.
You have to find the perfect ingredients,
Mix them in the perfect amount,
Warm up the oven…
I don’t need to take the metaphor further for you to see what I mean.
Not every email that you send is meant to give you cake.
You need to inject value,
Work on your deliverability,
Build trust…
And then, when the time is right, you take your masterpiece out of the oven.
It’s important to remember that (usually) only a fraction of the people on your list have purchased from you.
But they are on your list for a reason.
Something you did enticed them to give you their contact information.
So, you want to keep their temperature high.
But many people are waiting for a REASON to buy.
And when you light up an offer or a promotion that is well crafted and compelling,
The results will blow your mind.
Just last weekend, one of our students used this strategy and had two of the best days they have ever had.
And they will finish May with the most revenue they’ve ever made in a month by over 40%.
Cakes need constant heat in the oven; keep yours warm.
