Case Studies
35% First Purchase Subscription Rate: Building A Subscription Engine For Sense Naturals
Sense Naturals had a supplement that customers genuinely loved. People who tried it came back. But the subscription program behind it wasn't keeping up. It wasn't being managed, it wasn't converting, and it wasn't retaining. The product wasn't the problem. The system was. Social Lite rebuilt the entire backend, connecting the website, email, paid media, and subscription platform into one engine. The result: 35% of first-time buyers subscribed on their very first purchase. Here's the full breakdown.
142% AOV Growth in 3 Years: The Gift-With-Purchase Strategy That Transformed a Luxury Jewelry Brand
A luxury jewelry brand came to Social Lite with a business that was doing well on the surface but struggling to grow sustainably. First-time customers were buying lower-priced items, AOV was stagnant, and their standard 10% off welcome offer wasn't moving the needle. Social Lite replaced the discount strategy entirely with a year-round gift-with-purchase approach, integrated across ads, emails, and on-site experience. Over three years, AOV grew by 142%, first-time customer acquisition increased by over 80% in year one, and the subscriber list grew from under 7,000 to over 34,000.
How Founder-Led Videos Helped An Indie Perfume Brand Grow Sales By Over 160%
An indie perfume brand was spending on polished product ads that looked just like every other fragrance brand in the market. The creative was clean, but it didn't tell a story, and their results had plateaued. The team at Social Lite shifted the entire creative strategy to founder-led videos, where the founder spoke directly to camera about the brand story, the craft, and why it existed. Monthly revenue grew by over 167%, and every single top-performing ad was a founder-led video. Click below to read the full breakdown of the strategy, frameworks, and results.