WE HELP

Shopify Store Owners

acquire customers

and get them to purchase

again and again and again...

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Our Partnerships

WE WON!

DigitalMarketer Agency Of The Year Award 2021/2022

DigitalMarketer is the premier online community for digital marketing professionals with hundreds of thousands of members and hundreds of programs

Owners, Scott Cunningham & Simon Trafford

At Social Lite, we have managed hundreds of Shopify stores — the good, the great, and the phenomenal. As a result of our persistence and endurance, we know exactly where NOT to waste time or money, and precisely HOW to maximize your profit.

Regardless of the products or services your business offers if you have a proven track record of consistent sales, and your objective is to accelerate growth, you need a full-scale digital marketing campaign. Based on the 1000s of digital marketing campaigns we have managed for our clients, we have developed our core revenue-focused service offerings, each with a varying degree of scope, and each with an utmost focus on lead generation, customer acquisition, and sales growth.

We are in the business of generating predictable sales for our clients, and if this sounds like your goal, a full-scale integrated digital marketing campaign may be your solution!

Our Services

When you present your products to your customers on each of your sales channels — like your website, your emails, and your ads — you are really pitching your customers. At Social Lite we believe everything you include on those pages, emails, or ads make up your pitch.
In your pitch, we intentionally want to include a hook that agitates your customers’ undesirable or aspirational states. And want to stack your TBIF Value Attributes, where your customer’s perceived value of what you are selling becomes so high that it easily outweighs the price.
When you include a hook and multiple TBIF Value Attributes in your pitch, we call this Full Offer Stack Methodology.
The advertising process of deconstructing winning ads, across multiple platforms (Meta, Google, Snapchat, Pinterest, TikTok, StackAdapt, etc) and audiences and iterating their components by advancing them through the four stages of scale.

Aggregative Ad Scaling (AAS) is a system that we researched and developed at Social Lite that gives brands the best chance to succeed at massive scale on interruptive platforms.
The Four Stages:
Stage 1) The Best Foot Forward Test
Stage 2) Audience Pruning
Stage 3) Creative Optimization
Stage 4) Scale
When Email & SMS Marketing is accompanied by a website built to convert new traffic into buying customers, and informed by your eCustomer’s Purchase Path, you should expect 20-40% of your eCommerce sales to come straight from your subscribers list.
In order to build these strong relationships with your subscribers, it is necessary to be able to differentiate one customer’s needs from another. This is done by personalizing your messages through flows and campaigns. Email Service Providers (ESPs) like Klaviyo are leading the market in helping businesses personalize their emails. Klaviyo’s easy-to-use interface and complete integration with Shopify allow for easy tracking of your success.
When done right, Email & SMS Marketing yields the highest return on marketing investments. PERIOD.
The key to any successful marketing campaign is incremental growth — you must persistently adapt and optimize your campaigns based on measured data and insights. At Social Lite, we measure all the stores we work on using Triple Whale’s qualitative and quantitative assessment tools. With marketing campaigns, we measure data based on Key Performance Indicators (KPIs) such as Customer Lifetime Value (CLV), Cost Per Acquisition (CPA), Monthly revenue growth, Retention rate, Marketing Expense Ratio (MER), etc.
Whether you're at a crawl, walk, or run with your online store, we have courses to help you build and optimize your store, master email marketing and ads, understand offer strategy, and scale your revenue. Check out our sister company Merchant Mastery

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Testimonials

Helping our clients succeed is what we do best!

Frequently Asked Questions

There are many factors that go into this question. It’s best to set up a call!

You might be ready for an agency if…
-Have you validated product-market fit?
-Looking for more return on your marketing efforts but don’t have the time?
-You have an in-house marketing team, but the team is overextended.
-Regardless of your current revenue, do you have the resources to take your business to the next level?

If you have answered yes to any of these above questions, let’s chat!
Our pricing is very straightforward, our monthly fees can range from $2000 - $10,000. We would love to discuss it with you. Please book a call
All our clients start on our 90-day Accelerator Program. This 90-day time period is to ensure 2 things:

1. To see if we can profitably scale your store
Establish aggressive goals, offer strategy and execute that strategy to get us there.
Analyze trends within your existing store data and create a new offer strategy all while keeping true to your brand while simultaneously helping with brand development.

2. Find out if we work well together.
Excellent results start with excellent relationships. Our team members strive for good working relationships with all our clients. When you have solid relationships with your team, you’ll be excited to achieve great things together.
We refuse to compromise on the quality of our work and the reputation of our agency that’s why we do all work in-house by our very experienced team!
100%!
You/your company are the creator and owner of your ad accounts. You will allow us “Admin access” or “Partner access” so our team can work within your accounts.
Our team structure refers to the extent of multiple divisions within our ever-growing company. Our priority as a team is to stay true to our culture and values while serving our clients to the best of our abilities.
All of your brand and company-based assets are owned by you.
We will guide you and ensure you have the correct creative in the correct format for each advertising platform. We help customize branded templates based on brand guidelines.

Ready to Scale?

Whether your store is just starting to gain traction, or you are ramping up to scale, it all starts with a conversation. Let’s talk about your current sales, goals and marketing strategy. From there we can help to identify opportunities for your business to grow in the upcoming quarter.