Strategy Leads to Success
According to a recent survey by ComScore, 92% of people use online platforms to find and connect with businesses. This alarming percentage tells us that as a business, you need to ensure your marketing strategy addresses two key areas: 1) that your customers can find you online when they’re searching for your products or service, and 2) that you can find your customer online and provide value to them.
In scenario #1, your target customer is actively looking for your service or product but doesn’t know where to look. Where will your customer search? And how will you ensure your customer finds you when searching? In scenario # 2, your target customer will need your service or product down the road, but not today. How will you reach this customer? And how will you stay top-of-mind when it’s time to purchase?